Lingxi ZHANG
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Thermo Quest
Company Name: Thermo Quest
Business: Immersive experience hall of exploring temperature
Concept: In Entropy Dance, the melody of finding the temperature hidden in the world is our core concept, experiencing the beauty of energy flow and disorder in nature and utilising the temperature given by nature to find the temperature of the city and the temperature between people.
Value Proposition:
Through immersive temperature experience, reshape the emotional connection between human and nature, human and human.
Provide unique temperature interactive products and services to meet consumers' needs for emotional expression and experience.
Advocating the concept of sustainable living, leading the social awareness of environmental protection.
Mission Statement: Through the medium of temperature, we reconnect human beings with each other and with nature. The brand transforms temperature into a tool for emotional communication, allowing you to feel the pulse of the city. When you walk into our experience, the temperature is no longer an unfamiliar cold wind or heat wave, it is as if every building and every street is talking to you in the form of temperature. You can feel the emotions of the city, its tension, its warmth, its loneliness, and even its hope and future through temperature. Everyone can also connect with others through temperature, warming and cooling, close and distant.
Logo
The upper part resembles a leaping flame, symbolizing the energy and creativity of life, and representing ThemoQuest’ s mission to ignite people’s pursuit of warmth.
The overall design present a dancing human form, conveying the melody and vitality of life, while also symbolizing the ideal state of harmonious coexistence between humans and energy, and between humans and the environment.
IP
Image positioning: Kora is an anthropomorphic fire spirit. Her appearance symbolises that in a world of chaos and dissipated energy, there is still a spark that warms up cities and hearts, and Kora's mission is to travel between the city and nature, gathering scattered energy and rekindling the hearts of people in the form of fire.
Shape: Kora's head consists of a small flame.The expression changes according to the mood. The body is flowing with heat energy from nature.
Personality: Warm and kind, with a curiosity for all life.When she encounters someone who is lonely or indifferent, she tries to warm them with her flame;
Worldview setting: In a time of scarce resources and increased indifference, Kora is born from the energy of the entropic dance, her flame a symbol of ‘weak but stimulating, shareable’;She travels through the city, searching for the neglected fragments of temperature and gathering them into a new source of energy;Whenever Kora receives kindness from others, or when she feels the warmth of the city, Kora emits a burst of colourful flames as an expression of empathy and giving back.
Acitivity
Heat is a physical property as well as a temperature and emotion that is transmitted between people. See the world through thermal imaging. Break the limitations of light and space, record with heat, and regain a keen sense of everything in nature.